marketing that works as a system
seven directions you can take one by one or put together: content, ads, search, AI, strategy and sales. pick what hurts - or take the quiz.
SMM
social media that brings customers
[who it's for]
you have an instagram, but it lives a life of its own: posts go out, likes come in, and customers - if you're lucky. or you run social media yourself between everything else and have long felt that "something needs to change".
[what hurts]
- posts go out, but no leads come from them
- no time and no ideas, content is made "just to have something"
- your profile looks like everyone else's in the niche
- it's unclear what to post so people buy, not just like
[what's included]
- profile and competitor audit
- content strategy: what to talk about so people trust you and buy
- content plan, copy, reels and carousels
- a visual style that makes you stand out in the feed
- profile management, comments and dms
- analytics: what brings customers and what only brings reach
[the result]
a profile that explains why people should buy from you, and content that works together with ads and sales. you finally know why every post goes out.
[in short]
do i need content if i run ads?
yes. ads bring a person to your profile, and content decides whether they stay and buy. without content ads get more expensive, because people have no reason to trust you.
PPC ads
ads that count leads, not impressions
[who it's for]
you want a steady flow of leads from instagram, facebook or google. maybe you've already run ads yourself or with a contractor, but the money went and the leads barely came.
[what hurts]
- leads are expensive or there are none at all
- it's unclear which ads work and which just eat the budget
- you hit "boost post" and nothing happened
- your contractor shows reach, not sales
[what's included]
- targeted ads on meta: instagram and facebook
- google ads: search, performance max, remarketing
- an offer and creatives that stop the scroll
- analytics and pixels so you see every lead
- ongoing tests and campaign optimization
- reports in plain language: how much was spent, how many leads and sales
[the result]
ads you understand: you see what a lead and a customer cost, and the budget goes into what works, not into hope.
[in short]
how much do ads cost?
you pay the ad budget directly to meta or google: the minimum that makes sense to start with is $10 a day. the fee for our work depends on the tasks and channels, so we give you an exact number after a free consultation.
SEO
so people find you on google exactly when they're searching
[who it's for]
you have a website, but almost nobody comes to it from google. or you don't have a website yet and want it to work for search from day one.
[what hurts]
- you have a website, but you're invisible in search
- competitors rank higher on google, even though you're not worse
- you have to pay for ads for every single customer
- there's no google business profile, or it's empty
[what's included]
- technical website audit: speed, mobile version, errors
- keyword research: what people search when looking for your product
- optimizing pages, copy and structure
- google business profile and work with reviews
- blog articles that bring people from search
- monthly reports: rankings, visitors, leads from search
[the result]
customers who come on their own and don't cost money per click. SEO takes longer to ramp up than ads, but the effect builds up.
[in short]
when will SEO bring results?
the first shifts in rankings are usually visible within a few months, and a steady flow comes later. SEO is a marathon: the result accumulates and doesn't disappear the moment you stop paying for clicks.
GEO
so AI assistants recommend you
[who it's for]
your customers already ask ChatGPT, gemini or perplexity "where to buy…" and "who to choose…". if AI doesn't know about you, it recommends your competitors.
[what hurts]
- ChatGPT doesn't mention your business when people ask about your niche
- AI assistants recommend competitors
- there's little information about you online that can be quoted
- it's unclear how to approach this new channel
[what's included]
- audit: what AI assistants already know and say about you
- website structure and markup that AI and google understand
- pages with clear answers to your customers' questions
- mentions of your business on sites AI assistants trust
- work with reviews and profiles
- regular checks of ChatGPT, gemini and perplexity answers
[the result]
you get mentioned and recommended in AI assistants' answers - where customers increasingly look for what to buy.
[in short]
what is GEO?
GEO (generative engine optimization) is the work of getting ChatGPT, gemini or perplexity to mention your business when someone asks about your niche. AI takes its answers from websites, reviews and mentions online, so we make sure there's something about you to find and quote.
marketing strategy
where to go to grow, not run in place
[who it's for]
the business works, but growth has stalled. or you're just starting and want to build marketing as a system from the start, not by trial and error.
[what hurts]
- it's unclear where to go next
- the business blends in with competitors
- marketing is a set of separate actions without a common plan
- pr and events happen, but don't bring results
[what's included]
- analysis of the market, competitors and your customers
- positioning: how you're different and how to talk about it
- growth direction and priorities for the coming months
- choice of channels and how they work together
- pr and events that strengthen the brand
- a plan with goals and numbers that show progress
[the result]
a clear plan: what we do, why, and what result we expect. every dollar in marketing has its role.
[in short]
why a strategy if i can launch ads right away?
ads without a strategy are a fast way to test hypotheses expensively. a strategy defines who you sell to, what you sell and how you're different - and then every channel works more precisely.
AI sales automation
your leads never sleep. your manager does
[who it's for]
customers write in the evening, on weekends and exactly when you're in a meeting. while you're replying, they've already bought from whoever answered first. or you handle dms yourself between everything else and have long dreamed of leaving the chat.
[what hurts]
- leads are scattered between dms, telegram, the website and a spreadsheet, and some get lost
- nobody follows up with those who said "i'll think about it"
- you can't see which ads bring sales and which only bring likes
- managers tell customers something, but nobody knows what exactly
[what's included]
- an AI manager in dms, telegram or on the website: replies 24/7, clarifies the request and hands the customer to a live manager
- a booking bot with reminders
- quiz funnels, lead magnets, follow-ups and reactivation of your customer base
- integrations: leads from ads and the website go straight into your crm or google sheets + telegram alerts
- an "ads + sales" dashboard and automatic reports
- AI analysis of managers' calls and chats
[the result]
every lead gets an instant reply and doesn't get lost along the way. you see the path from ad to payment in one place, and your team spends time on people who are ready to buy.
[in short]
will AI replace my manager?
no. AI replies fast and never gets tired, but tricky questions, emotions and the decision to buy are still a human's job. we set everything up so the bot hands the customer over to a manager at the right moment.
building and training your sales team
from lead to payment
[who it's for]
ads work, leads come in, but sales are few. managers "close" with discounts, answer price questions with "well.. yeah, it's expensive, i get it", and the main salesperson in the business is still you.
[what hurts]
- there are leads but no payments, and it's unclear where things break
- you can't sell a high ticket: customers leave to "think about it"
- every manager sells the way they can, and you can't see who really brings money
- without you, sales stop
[what's included]
- sales audit: where leads and money get lost
- scripts, objection handling, high-ticket sales
- training for your team on your real conversations
- a control system: crm, funnel, numbers for every manager
- owner consultations: how to manage sales instead of being the whole department yourself
we don't do hiring - that's hr territory. we train the people already with you and build a system that makes it easy to onboard someone new.
[the result]
a clear path from the first message to payment. managers talk about price with confidence, you see everyone's numbers and know exactly where money gets lost.
[in short]
why are there leads but no sales?
most often the problem isn't the ads but what happens after the lead: a slow reply, no script, a manager who can't handle objections or jumps straight to a discount. a sales audit shows at which stage customers get lost.
not sure what to choose?
6 quick questions and you'll know where your business should start.